Communicate - and prosper
13 May, 2011
In business we are always looking for that elusive essence of successful activity. 'If I could bottle this or that I would be a rich man' so the saying goes. On more pedestrian levels, the successful enterprise is indeed trying to bottle up various ideas and practices. A good business will be continually ferreting out and strengthening what works for it - and getting rid of what doesn't. At a shop floor and operational level, this means a continual eye on absolutes such as quality; cycle time; inventory; and performance in an ever more effective manner while also analysing and eliminating areas of dead time and space.
In sales, the 80:20 rule might apply: We let our successful patterns of business alone and we focus mainly on our challenges and most difficult orders - which usually provide the key to the most future success.And for serious levels of growth and innovation we have to be prepared to fully open our world - and take our communications work seriously. Sometimes this activity might go by a marketing kind of name - but great communications is the essence of what's actually in the bottle. The word communication - naturally enough - comes from the same root as community. Without a community, constituency or shared area of interest, communication is a difficult thing. 
When we launched out HeatWorks magazine in Autumn 2010 our hope and aim was to help bring forward a community: We believe that our continuing investment in HeatWorks is helping all the while to create the shape and location of that community and to help answer its needs. Our communications work at Ceramicx has come to be, in essence, a tool that helps us define new corners and new boundaries in our marketplaces and in the infrared heating world. HeatWorks magazine has also helped us learn again that effective communication and effective business is a two way street: In other words, there is no successful communication without a community, and there is no successful communication without listening. Successful applied science and successful engineering only arise when the supplier has listened thoroughly - and communicated back to the customer the essence of his/her need. In that spirit I invite you to communicate with us at Ceramicx - to let us know your infrared heating issues and needs and let us listen and perhaps help communicate them further. Your taking part will certainly help energise a community of interest that has more growth, more potential and more business success available than it currently realises.
13 May, 2011
In business we are always looking for that elusive essence of successful activity. 'If I could bottle this or that I would be a rich man' so the saying goes. On more pedestrian levels, the successful enterprise is indeed trying to bottle up various ideas and practices. A good business will be continually ferreting out and strengthening what works for it - and getting rid of what doesn't. At a shop floor and operational level, this means a continual eye on absolutes such as quality; cycle time; inventory; and performance in an ever more effective manner while also analysing and eliminating areas of dead time and space.
In sales, the 80:20 rule might apply: We let our successful patterns of business alone and we focus mainly on our challenges and most difficult orders - which usually provide the key to the most future success.And for serious levels of growth and innovation we have to be prepared to fully open our world - and take our communications work seriously. Sometimes this activity might go by a marketing kind of name - but great communications is the essence of what's actually in the bottle. The word communication - naturally enough - comes from the same root as community. Without a community, constituency or shared area of interest, communication is a difficult thing. When we launched out HeatWorks magazine in Autumn 2010 our hope and aim was to help bring forward a community: We believe that our continuing investment in HeatWorks is helping all the while to create the shape and location of that community and to help answer its needs. Our communications work at Ceramicx has come to be, in essence, a tool that helps us define new corners and new boundaries in our marketplaces and in the infrared heating world. HeatWorks magazine has also helped us learn again that effective communication and effective business is a two way street: In other words, there is no successful communication without a community, and there is no successful communication without listening. Successful applied science and successful engineering only arise when the supplier has listened thoroughly - and communicated back to the customer the essence of his/her need. In that spirit I invite you to communicate with us at Ceramicx - to let us know your infrared heating issues and needs and let us listen and perhaps help communicate them further. Your taking part will certainly help energise a community of interest that has more growth, more potential and more business success available than it currently realises.
