China - the new Ceramicx frontier

04 October, 2011

It gives me great pleasure to announce that Ceramicx has joined forces with Guangzhou Cerami Automatic Equipment Ltd (GCAE) and is now supplying China with all the best in infrared heating solutions. GCAE stands for Guangzhou Cerami Automatic Equipment and is located in Guangzhou city, the economic centre of South China's coastal areas. GCAE now has a special remit to promote Ceramicx in China and with ambitious plans to become Ceramicx's biggest worldwide agent/distributor. We hosted the GCAE team here in Ireland this spring and were extremely impressed with the professionalism, commitment and know-how of the company. Together with our new partner, Ceramicx now has a unique role to play in the servicing of much high-quality manufacturing in China and in spreading the infrared heating message there. In addition to the rapport and understanding between the two companies, we believe that GCAE chose us for three main reasons: 1. High quality infrared heating products, thermoforming heaters, infrared radient heaters and ceramic elements; this includes energy savings, evenness of heat quality and performance, temperature control precision, long life time 2. Advanced Infrared-based technology - with applications in many kinds of industries 3. Breadth and variety of the Ceramicx product line; including quartz heating elements - long-wave, middle-wave and short-wave IR products. GCAE currently has eight employees and plans a further 50% growth by the end of this year - embracing all technical, sales and logistics functions.  Guangzhou Cerami Automatic Equipment will firstly work in promoting Ceramicx products to customers; provide technology supports and infrared education. Our new partner will also help resolve all kinds heating difficulties and work to the goal of lower customer’s production costs. In common with most places in the world, Chinese infrared technology is beginning from a limited base. But as Chinese industry continues to develop, infrared technology will have wider and wider applications. The current heating alternatives to infrared are hot air, hot oil, gas, traditional electrical resistance heating. However, as elsewhere, there is great pressure in China to build energy-efficient and environmental heating equipment - which clearly favors infrared. Infrared demand in China will be huge - and GCAE and Ceramicx are one in our intention to be the best infrared brand in China. You can read more about our new venture and the Chinese market in the next edition of Heat Works - out later this month. Simply contact us direct for your copy.

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