All points East and West
10 February, 2012
Small companies such as ourselves who supply to a full variety of global markets have to develop a strong mindset that can cope with being in several places at once. I haven't yet run to having the international time zone clock on my desk - but right now it doesn't seem like a bad idea. East is meeting West more and more frequently in international business these days - particularly as China's performance and ambitions continue to rise. For example, no sooner have we finished the preparation and issues relating to our first Ceramicx exhibition stand at Chinaplas, Shanghai (the show begins in late April 2012) than I'm thinking about marketing needs for the USA National Plastics Exposition starting in Orlando Florida three weeks earlier.
Not only are we making and supplying world-class standard ceramic elements, quartz heating elements and other components such as heaters for thermoforming we are also investing in technology to supply all bespoke infrared heat applications. The Ceramicx factory floor is seeing the first fruits and benefits from our Innovation Partnership manufacturing research work - conducted with the University of Limerick team. It's all good. In fact the cross fertilisation of various markets and marketing needs helps us at Ceramicx to realise the common platform for infrared heating needs worldwide. We get to identify the strongest common denominators in our products and the marketing of the Ceramicx brand. We enhance these elements accordingly and we also get to make the IR heating benefits and applications even clearer. And our next edition of our HeatWorks magazine will therefore outline and celebrate these issues and markets in a special East/West edition which Ceramicx will publish next month, ahead of these important shows. In the meantime, what time is it in Beijing?......
10 February, 2012
Small companies such as ourselves who supply to a full variety of global markets have to develop a strong mindset that can cope with being in several places at once. I haven't yet run to having the international time zone clock on my desk - but right now it doesn't seem like a bad idea. East is meeting West more and more frequently in international business these days - particularly as China's performance and ambitions continue to rise. For example, no sooner have we finished the preparation and issues relating to our first Ceramicx exhibition stand at Chinaplas, Shanghai (the show begins in late April 2012) than I'm thinking about marketing needs for the USA National Plastics Exposition starting in Orlando Florida three weeks earlier.
Not only are we making and supplying world-class standard ceramic elements, quartz heating elements and other components such as heaters for thermoforming we are also investing in technology to supply all bespoke infrared heat applications. The Ceramicx factory floor is seeing the first fruits and benefits from our Innovation Partnership manufacturing research work - conducted with the University of Limerick team. It's all good. In fact the cross fertilisation of various markets and marketing needs helps us at Ceramicx to realise the common platform for infrared heating needs worldwide. We get to identify the strongest common denominators in our products and the marketing of the Ceramicx brand. We enhance these elements accordingly and we also get to make the IR heating benefits and applications even clearer. And our next edition of our HeatWorks magazine will therefore outline and celebrate these issues and markets in a special East/West edition which Ceramicx will publish next month, ahead of these important shows. In the meantime, what time is it in Beijing?......
