What a difference a year makes
05 March, 2012
Anyone doubting the ability of US manufacturing to pick itself up and get stuck into business through 2012 could do worse than read our forthcoming edition of HeatWorks magazine where we devote some eight pages to the issue. Today's trade winds are a funny thing. Only in the past couple of weeks has it been comfortable to recognise the US situation, come out and name it. That's how fast things change globally and that's how sensitive the international trading barometers are set these days. 
Putting our US material together has reminded me of the critical importance of that country's infrared heating needs for Ceramicx. The US remains our number one market and Ceramicx is fortunate enough to have a partner there in Weco International whose watchwords include persistence, determination and integrity. In truth it is these qualities that are now seeing US manufacturing through. That, together with a new leap of imagination that sees US manufacturers finally taking the energy-saving message on board. This latter news certainly gladdens my heart: If US manufacturing is finally being provoked into realising how much energy it puts through its processes then there surely is hope for the rest of the world. Not measuring, not caring how much your plant spends on energy, is questionable business sense to say the least. The new agenda sees our infrared heating technology and our energy monitoring systems taking market share and growing in reputation. The triennial Amercian plastics exhibition in Orlando Florida, April 1-5, will give us added opportunities to prove it to that sector. Already we are servicing US plastics thermoformers and blow moulders who have bought new machines but who realise that the energy performance needs to be even better, both for energy monitoring and for energy effectiveness in heat work. Brett Wehner will therefore lead his Weco/Ceramicx team onto the Orlando Florida showground on April 1 knowing that increased manufacturing optimism; increased demand for quality engineering and increased demand for energy efficiency all point in favour of great business at NPE 2012. The US market is now ready to buy a quality and efficient heater - not just on price, but also on performance and energy measurement. There has been a shift in attitude. Infrared heating ideas and solutions are coming up further in the mix. It's time for capital investment once again, and it's also time for US manufacturing to invest in its future. One short year has made all the difference - and Weco/Ceramicx is ready for the business, with IR products and services to match.
05 March, 2012
Anyone doubting the ability of US manufacturing to pick itself up and get stuck into business through 2012 could do worse than read our forthcoming edition of HeatWorks magazine where we devote some eight pages to the issue. Today's trade winds are a funny thing. Only in the past couple of weeks has it been comfortable to recognise the US situation, come out and name it. That's how fast things change globally and that's how sensitive the international trading barometers are set these days. Putting our US material together has reminded me of the critical importance of that country's infrared heating needs for Ceramicx. The US remains our number one market and Ceramicx is fortunate enough to have a partner there in Weco International whose watchwords include persistence, determination and integrity. In truth it is these qualities that are now seeing US manufacturing through. That, together with a new leap of imagination that sees US manufacturers finally taking the energy-saving message on board. This latter news certainly gladdens my heart: If US manufacturing is finally being provoked into realising how much energy it puts through its processes then there surely is hope for the rest of the world. Not measuring, not caring how much your plant spends on energy, is questionable business sense to say the least. The new agenda sees our infrared heating technology and our energy monitoring systems taking market share and growing in reputation. The triennial Amercian plastics exhibition in Orlando Florida, April 1-5, will give us added opportunities to prove it to that sector. Already we are servicing US plastics thermoformers and blow moulders who have bought new machines but who realise that the energy performance needs to be even better, both for energy monitoring and for energy effectiveness in heat work. Brett Wehner will therefore lead his Weco/Ceramicx team onto the Orlando Florida showground on April 1 knowing that increased manufacturing optimism; increased demand for quality engineering and increased demand for energy efficiency all point in favour of great business at NPE 2012. The US market is now ready to buy a quality and efficient heater - not just on price, but also on performance and energy measurement. There has been a shift in attitude. Infrared heating ideas and solutions are coming up further in the mix. It's time for capital investment once again, and it's also time for US manufacturing to invest in its future. One short year has made all the difference - and Weco/Ceramicx is ready for the business, with IR products and services to match.
