Ceramicx IR heating to warm Chinaplas 2012

05 April, 2012

It's a funny experience you know - packaging a suitcase for a trip to China. Although the world is so much more of a global village today, there are still some essential differences that give me pause for reflection. That phrase book, for example: I guess it's a bit late in the day to have any thought of mastering that. Fortunately, language-wise Ceramicx will at least be partnered at all times at the Chinaplas exhibition by Xu Shen of our Beijing-based associate company HDD. Thanks to that facilitation we will have no problem speaking infrared heating to all comers in the Chinese plastics industry. Those customs and cultural norms? Thankfully, Ceramicx - mainly in the person of my father Frank - now has several years of trading experience. In that regard he and I will be up to speed in our observance and practice of the social details that enable business in China to proceed smoothly. I guess if I had one wish before getting on the plane it is that our specially created Ceramicx exhibition stand was able to fit in the overhead locker. We have invested a good deal in the design and impact of our image and products and are really looking to making an impression with it. Sadly, of course, that package will travel separately to Shanghai. Once reunited with it and constructed in the exhibition hall - then we can breathe easy. One thing's for sure, when Chinaplas 2012 opens for business on April 18th, exhibitor Ceramicx will be celebrating a business trajectory that represents several years of painstaking work. We will bring to Shanghai the best in traceable and quality European IR technology. The Ceramicx process and our infrared heating products for the international plastics process industries are second to none. We are looking forward to an extremely productive time with Chinese thermoformers, blow moulders, machinery builders and other interests in the plastics reporting. All to be reported on fully in our next HeatWorks magazine - due out end May 2012. Contact Ceramicx directly to get on our magazine mailing list.

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