Chinaplas 2012 - infrared heating quality like never before

10 May, 2012

Now that the dust has settled it seems as good a time as any to unpack a few thoughts from the Ceramicx exhibition experiences at Chinaplas 2012 exhibition at the end of last month. For sheer volume of visitors and for human traffic the Chinaplas show is a coming force. Ceramicx has re-affirmed its presence at Chinaplas in its Guangzhou location next year and all expect this year's footfall of 110,000 to be exceeded. The show - and the Chinese plastics industry - will continue to grow. All in all Ceramicx had an excellent first exhibition. We were looked after well in Hall W1 as an independent supplier by our Chinese agents and distributor. In addition to Chinese business we also made several important connections with plastics industries in Indonesia, India and the Philippines. As Chinaplas grows so will the involvement of countries outside Chinese borders. 95% of success, they say, comes from just showing up. It was a very good move indeed to make ourselves present for Ceramicx at the show, front and centre. We were able to show our first hand product knowledge and able also to walk our Chinese visitors through all the IR technical ins and outs. Nothing beats showing up. In some ways Chinese industry has now become the most demanding and quality conscious in the world. At Chinaplas 2012 we confirmed for ourselves that the Chinese market has a huge and growing appetite for applications engineering and for knowledge on how our infrared heat emitters can be applied and used to better effect across a multitude of processes. To date ceramic infrared heating elements have been the stable diet in China.  Ceramicx is now fielding a growing interest in Quartz Heating Elements and Quartz Halogen/Tungsten IR technology and how the different sources of infrared are suitable for different applications. All in all the Ceramicx Chinaplas experience and our follow through was well worth the learning curve and the time taken. We shall be back again next year with many further improvements and innovations.

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