China – raising the bar for IR quality and testing
05 September, 2012
Ceramicx has once more booked its booth and tickets for the important and prestigious Chinaplas exhibition, May 20-23, 2013, Guangzhou. We need to be there to service our increasing levels of business and to take also stock of opportunities with the globe’s most dynamic industries and manufacturing players. 
At Chinaplas Shanghai this year it forcibly struck me that many traditional Western suppliers are not keeping pace: For example, in our own field many IR heating suppliers continue to offer a distant service and supply and one dimensional explanatory pproach to IR product data and product testing. This explanation is largely and fallaciously based simply on temperature criteria. Perhaps some wishful thinking may be at work: that China’s marketplace – so large and varied - really only requires a rudimentary approach to certain aspects of science and technology. Nothing could be further from the truth. China has had the volume share of world goods for some time and – make no mistake - it now intends to lead the world in quality. ‘Made in China’ will become that quality badge worldwide. And to that end, nothing but the best suppliers, service and systems will do for China. An 'out of the box'approach is no longer valid. IR product testing on matters of temperature alone is obsolete and never was valid. Suppliers to any market, especially China, must be able to demonstrate experience and a track record. With regard to infrared heating, that sort of IR know-how can only be built up and applied through a succession of IR projects of all kinds. At Ceramicx we call it applications engineering, and we are fortunate in the past twenty years in having worked a busy and successful IR project schedule. It’s the sort of experience that involves us in conversations with machine builders all over the world including and especially China, this year and next. In another sign of the times I am pleased to report that, thanks partly to ourselves and also our good friends at the British Plastics Federation (BPF), Chinaplas 2013 will now be home to a British and Irish exhibiting pavilion. We have many fine Irish exporters in plastics; materials; sheet; tooling; molding and other parts of the industry. I urge them to join Ceramicx in this exciting and evolving marketplace. More on my views of IR product testing can be found under the Chinaplas coverage in the current edition of HeatWorks. Read it online here or ask us to send you a free print copy. 
05 September, 2012
Ceramicx has once more booked its booth and tickets for the important and prestigious Chinaplas exhibition, May 20-23, 2013, Guangzhou. We need to be there to service our increasing levels of business and to take also stock of opportunities with the globe’s most dynamic industries and manufacturing players. At Chinaplas Shanghai this year it forcibly struck me that many traditional Western suppliers are not keeping pace: For example, in our own field many IR heating suppliers continue to offer a distant service and supply and one dimensional explanatory pproach to IR product data and product testing. This explanation is largely and fallaciously based simply on temperature criteria. Perhaps some wishful thinking may be at work: that China’s marketplace – so large and varied - really only requires a rudimentary approach to certain aspects of science and technology. Nothing could be further from the truth. China has had the volume share of world goods for some time and – make no mistake - it now intends to lead the world in quality. ‘Made in China’ will become that quality badge worldwide. And to that end, nothing but the best suppliers, service and systems will do for China. An 'out of the box'approach is no longer valid. IR product testing on matters of temperature alone is obsolete and never was valid. Suppliers to any market, especially China, must be able to demonstrate experience and a track record. With regard to infrared heating, that sort of IR know-how can only be built up and applied through a succession of IR projects of all kinds. At Ceramicx we call it applications engineering, and we are fortunate in the past twenty years in having worked a busy and successful IR project schedule. It’s the sort of experience that involves us in conversations with machine builders all over the world including and especially China, this year and next. In another sign of the times I am pleased to report that, thanks partly to ourselves and also our good friends at the British Plastics Federation (BPF), Chinaplas 2013 will now be home to a British and Irish exhibiting pavilion. We have many fine Irish exporters in plastics; materials; sheet; tooling; molding and other parts of the industry. I urge them to join Ceramicx in this exciting and evolving marketplace. More on my views of IR product testing can be found under the Chinaplas coverage in the current edition of HeatWorks. Read it online here or ask us to send you a free print copy.
